This question is one of the most common among Internet and affiliate marketers who are new to the business. Let’s discuss them one at a time and help to clarify the differences.
You Say Potāto, I say Potăto!!
Landing, capture, lead capture and squeeze pages. Even though they have different names, they all refer to the same thing. The purpose of these pages is to get the attention of the visitor and to “capture, lead or squeeze” you to opt into their list. Most times you will start receiving emails from them on a regular basis that you can unsubscribe to at any time.
Many times landing pages provide you with beneficial information that you were searching for using keywords. They strive to give you valuable and credible information so that you will want more from them enticing you to opt-in on a form. Opting in usually means entering your name and email address but sometimes they may ask for more.
One reason they are often referred to as a landing page is because when a visitor clicks on an advertisement or a search engine link, you “land” on this page. This page provides information to the visitor of what you have to offer; whether it’s a service or product.
The goal of a landing page is to inform the visitor of all the benefits your service or product has to offer. For example, a landing page will tell you how much weight has been lost on this particular product, or how quickly your hair will grow. What it doesn’t do is list prices.
Because this isn’t the sales page, don’t mention prices. If the landing page is done correctly, visitors will be chomping at the bit to get to the sales page where they can make a purchase. The landing page is all about benefits, not the features.
Benefits = “What’s in it for me?” What will they get out of it? They’re not interested if it has 700 calories, or uses 110 watts! Sell them the benefits on what buying your service or product will do for them. Will they lose weight, will they see better with that light bulb…
The landing page is a well thought out piece of the pie to get you to opt-in to their email list and in most cases take you directly to a sales page.
What Makes a Sales Page Different?
This is where the rubber meets the road. This is where you convince visitors to make a purchase. You have explained why they should buy on your landing page, now remind them again and tell them how. A sales page is written to generate sales. Think of it as an advertisement that has a call to action button or a BUY NOW button.
On a sidenote, creating good sales pages takes skill and practice. Copywriting is a skill that can be learned. But if you aren’t interested in learning the art of copywriting, you can hire copywriters who will do it for you for a price. Another option is to purchase landing and sales page software programs that come with templates that you can edit to meet your requirements.
We hope you now have a better understanding of the differences between landing, capture, lead capture and squeeze pages, versus sales pages.
If you are like us and you don’t like to create something from scratch or you just don’t have enough time in your day to do it yourself, you are in for a real treat. We came across this software that allows you to write and create sales letters in 15 minutes or less. It’s aptly named “Sales Letter Creator.” Even newbies and those that know nothing about HTML coding will love this product.
Like anything we purchase for our business, it must have a money-back guarantee and this product does! Try it out for 60 days and if you don’t find it beneficial, then get your money back. For $37 dollars to get the sales letter creator plus a squeeze page generator as a bonus…we thought it was a steal! Click on the box to check out their sales page.
